Format

Format Publishing, known for its exceptional picture books, required a visual identity that would complement its publications without overshadowing them. The goal was to create a branding system that acts as an understated yet thoughtful backdrop, highlighting the artistic value of the books while ensuring a cohesive presence across all touchpoints. The new branding strikes a balance between simplicity and character, providing space for the diverse styles of Format’s books to shine. A minimalist logo, paired with a carefully curated color palette and typography, supports the content rather than competing with it. Social media templates were designed to maintain visual consistency while allowing flexibility for showcasing individual titles, ensuring a refined and engaging experience for the audience. Format Publishing, known for its exceptional picture books, required a visual identity that would complement its publications without overshadowing them. The goal was to create a branding system that acts as an understated yet thoughtful backdrop, highlighting the artistic value of the books while ensuring a cohesive presence across all touchpoints. The new branding strikes a balance between simplicity and character, providing space for the diverse styles of Format’s books to shine. A minimalist logo, paired with a carefully curated color palette and typography, supports the content rather than competing with it. Social media templates were designed to maintain visual consistency while allowing flexibility for showcasing individual titles, ensuring a refined and engaging experience for the audience.